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Great Expectations 2016 - Are Service Expectations Really Rising?
Explore the causes, effects and changing nature of customer service expectations. Our latest data suggests that expectations have a role to play in understanding the link between the day-to-day of customer experience and overall brand relationships.
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Ipsos Update - October 2016
Welcome to the October 2016 edition of Ipsos Update, our monthly selection of research and thinking from Ipsos teams around the world.
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Iran - A new El Dorado?
Iran offers investors excellent opportunity for new growth in what must surely be one of the world's fastest growing emerging markets. However, Foreign Direct Investment initiatives are certain to be fraught with dangers and challenges.
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ASEAN automotive: A huge potential
As automotive manufacturers around the world continue to grapple with stagnating or declining sales in their traditional markets, a strong strategy for geographic diversification becomes increasingly urgent.
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Ipsos Update - August 2016
This is the August edition of Ipsos Update, a selection of research and thinking from Ipsos teams around the world.
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Vietnam’s Meat Market: Mind the Gap!
As the world’s 14th most populated country, Vietnam and its 94 million people are increasing their livestock consumption as they experience higher income and population growth. Despite the relatively stable growing trend of livestock production over the past few years, meat output has not managed to keep up with the current consumption demand.
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Ethnography
Ethnography is a qualitative research technique, characterised by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.
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Side-by-side Social Intelligence
Using the analysis and synthesis of social data to enhance and complement our primary research. We live in a digital world where mobile technology allows us to spend more and more time on social media.
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Is the Behavioural Lens Out of Focus?
How to make behaviour work in CPG, financial services, technology and retail? Using behavioural science to get closer to the consumer.
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Brazil Pulse - Michel Temer’s Administration Is Evaluated As Bad - June 2016
Temer’s administration is evaluated as bad/very bad by 43% of the population. Currently there are still doubts regarding the efficiency of his Government for these first months.
Michel Temer sees his disapproval gradually increase in classes C, D and E, while his approval grows in classes AB. Economic and social agendas are decisive in this scenario.
Consumer Confidence Index grows 4 points and seems to confirm gradual growing tendency. Classes AB and the Southeast region presented higher growth during the month of June.