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Vaccine hesitancy: Understanding belief formation
COVID-19 has put the topic of vaccination centre-stage, with the expedited development of a COVID-19 vaccine viewed by many as the only real solution to the current pandemic – or at least part of it.
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‘Infrastructure part of the solution’; new global survey shows strong public backing for investment to aid recovery
Around the world, 79% of people believe that investment in infrastructure will create new jobs and boost their countries’ economies in the wake of the coronavirus pandemic according to a recent survey.
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Ipsos introduces the Question Library, a solution to help clients build better questionnaires
By combining cutting-edge research expertise and AI technology, Ipsos fast-tracks smart questionnaire creation. The solution is now available in Ipsos.Digital, a DIY research tool offering clients fast, simplified access to global research capabilities and insights.
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The COVID-19 pandemic eclipses climate risk
Ipsos today publishes the seventh edition of its Future Risks Report for Axa. This global study measures and ranks changes in the perception of emerging risks by a panel of risk management experts and the general public. Over 20,000 people were interviewed. Conducted in partnership with geopolitical analysis consultancy Eurasia Group, this year’s ranking of the 10 main emerging risks is marked by the Covid-19 crisis.
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[Webinar] DIY Research 101 - From listening to surveys, making consumer-centric decisions
While we all aspire to build customer-first organizations, it’s becoming harder than ever to make fast, people-centered decisions that you can trust.
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Pictures speak louder than words: Towards a new understanding of brand choice
Using metaphor elicitation to gain a truer consumer-centric measure of influence.