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Unlocking the value of reputation
Looking to make your company run more effectively and efficiently? Management teams around the world face a variety of complex business situations daily. A great place to start boosting your business is by leveraging the power of your reputation. Our research across 31 countries shows conclusive proof of the relationship between a good reputation and better business efficiency.
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[EVENT] HW Summit 2018
July 6 - Did you know 2018 is the Canada-China Year of Tourism? This might be good timing in light of world events where the need to embrace trade and relationships with China is becoming more apparent. Combine that with a market segment - the Chinese customer - that is driving demographic change and market growth in Canada and a new marketing eco-system emerges.
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[WEBINAR] Who do Europe's Affluencers Trust?
June 6 - While the industry increasingly shifts their advertising to local news brands, results from the Affluent Survey Europe 2018 show that international media remain crucial to reach these top-level consumers.
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Taking Responsibility - The Ipsos Foundation Provides Funding for a ‘Brilliant’ Opportunity
Ark Academy in London is one of the schools Ipsos supports.
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The link between trust, reputation and benefit of the doubt
Building trust builds reputation. A good reputation builds benefit of the doubt, and ensures your voice is heard in a crisis.
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How reputation and trust affect purchase decisions and marketing efficiency
How does reputation influence purchase decisions?
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[EVENT] City / Nation / Place
June 5 - Ipsos is pleased to be a sponsor of City Nation Place Americas – a forum for place branding and place marketing for nations, regions, states and cities across the USA, Canada, Latin America and the Caribbean.
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2018 US Politics - President Trump’s Approval Rating Sits at 48% (May 4)
This week’s Reuters/Ipsos Core Political release presents something of an outlier of our trend. Every series of polls has the occasional outlier and in our opinion this is one. So, while we are reporting the findings in the interest of transparency, we will not be announcing the start of a new trend until we have more data to validate this pattern.
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Investment-linked plans in Indonesia: Perspectives on a growing market
Indonesia’s market for regular payment investment products has been growing fast, indicating an appetite for long-term financial planning within the country’s growing middle class. Our new industry report from Ipsos Business Consulting in Indonesia reveals how this trend is creating opportunities for various players within and outside of the traditional finance industry.