Search
-
Ipsos Update - October 2020
Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.
-
European enterprise survey on the use of technologies based on artificial intelligence
First EU-wide survey on the uptake of artificial intelligence (AI) technologies carried out by Ipsos for the European Commission.
-
Disrupting System 1 thinking: Better science for smarter marketing
Since the publication of Daniel Kahneman’s Thinking Fast and Slow in 2012, there has been an explosion of interest in System 1 versus System 2 thinking (aka Dual Process Theory) and its applications to marketing in particular. But what if we have it wrong? Are we using the latest and best science appropriately?
-
The power of social intelligence and survey data to drive brand growth
We all recognise that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?
-
When Difference doesn’t mean Different: Understanding cultural bias in global CX programmes
Ipsos’ Customer Experience team examines the approaches organisations can take to continue to benefit from global studies and gather reliable, efficient and effective results in the face of cultural response bias.
-
Key audiences: Stakeholders & Influencers
It is clear from our conversations with Council members that the profile, influence and importance of stakeholder groups are continually shifting and evolving. The vast majority of Council members name several stakeholder groups that have become increasingly important in recent years.
-
The race for a vaccine
In the turbulent times of COVID-19, businesses need to make critical decisions quickly. Synthesio and Ipsos are closely tracking millions of conversations to help our clients make informed, timely decisions.
-
Discover Ipsos' solutions powered by Neuroscience
Watch our video and discover how Ipsos blends neuroscience and psychological methods to help clients build more effective ads, smarter products and better packaging.
-
Delivering quality research at global scale and speed
Ipsos.Digital offers an agile market research solution with Ipsos’ trusted quality and innovation.