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Wearables Fail to Make a Real Mark in Hong Kong
The Hong Kong market is getting completely saturated with tech hardware, and consumers do not seem in a rush to buy a lot more, according to the latest Media Atlas Survey by Ipsos.
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Ipsos Update - April 2018
April’s edition features our Flair France report, a global study on gender equality, a report on Russian outbound travel trends and a paper examining purchase decisions from a behavioural science perspective.
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[WEBINAR] Taking The Mystery Out of Mobile Payments
View this on demand webinar to hear what our guest, Co-Founder of Square, has to say about the opportunities in the mobile payments space.
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The Economic Pulse of the World - March 2018
The average global economic assessment of national economies surveyed in 28 countries is down one point this wave with 47% of global citizens rating their national economies as ‘good’.
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[EVENT] NEXT 2018
On April 30, join Ipsos’ Cecile Carre at NEXT – a conference dedicated to innovative R+D market research and data analytics.
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Most Global Consumers are Intrigued by the Idea of Self-Driving Cars
Respondents are most likely to view self-driving cars as making the driving experience more luxurious and comfortable.
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Purchase Decisions in a Busy, Busy World: A Behavioural Science Perspective
The content of our memories and the ease with which these memories come to mind (salience) serve as heuristics that influence the choices we make.
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Ipsos announces seventh annual Top 10 Most Influential Brands in Canada
Google retains top spot for sixth year, rankings shift and Netflix enters Top 10
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2018 US Politics - 29% of Americans believe America is Headed in the Right Direction (March 28)
President Trump's approval rating holds steady at 40%, and Attorney General Jeff Sessions continues to narrowly lead (17%) as the next executive branch staff member to be fired or resigned in the Ipsos Wh'Exit poll.
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Ipsos Scoops Double Award Win in Ireland for Research Excellence
Ipsos MRBI, in partnership with Nutricia Medical and The Alzheimer’s Society of Ireland, have been honoured with Research Excellence Awards 2017 from the Marketing Society in two categories, Public Policy and Social Research and the overall Grand Prix winner.