Search
-
Device Agnostic: What Marketers Need to Know
Device agnostic is the new research reality. Today, over half of the global population use smartphones – a number predicted to rise to 70% in 2021.
-
Flair Argentina 2017 - The Crisis in the DNA
If you were to Google Argentina, you would find more than 1 billion results: the major part is about Tango, Carlos Gardel, football, amazing landscapes populated by gauchos, food, asado, beef and wine production, politics and shows with the Peron couple, popularised by Madonna...
-
Global Business Influencers 2017 Survey Launch
Global Business Influencers are the driving force behind business and investment decisions globally, leading their companies into a future where disruption is becoming the norm and technology is at the top of the agenda for many.
-
Exporting Healthcare: a New Phase for Australia, the ‘Lucky Country’
Australia’s economy is in transition. The nation is actively trying to set course for an economy where the relative GDP footprint earned from being the world’s quarry is smaller, replaced all manner of services, knowledge and experiences; mostly exported into emerging Asian countries. We are plotting a plan to be less brawn, more brains. Less soil, more skills.
-
Paradise Lost
Can France’s new president help French society become more at ease with itself? Simon Atkinson shares findings from Ipsos’s Global Trends survey on the problems facing the country.
-
Video Analysis and the Future of Total Understanding
Britt Calvert, Senior Account Manager, Ipsos Marketing took the time to explain how mobile and video analysis can provide added depth and impact to your research.
-
Brands Beyond Boundaries. Passion And Personality
As I squeeze my way onto the crowded Track No. 1 train, I can’t help but notice the girl to my left. Dressed from head to toe in Theory, chatting about her latest Soulcycle class and sipping on an iced coffee from Starbucks; or the man cross legged in a JCrew suit reading the Wall Street Journal and flashing his Warby Parker glasses.
-
Device Agnostic Surveys a Necessary Evolution 2017
What are device-agnostic surveys? “Device-agnostic” implies that respondents can take in-browser surveys on any device they choose.
-
The Role of Surveys in the Age of Behavioural Science
A challenge that market research is increasingly facing is why, in a world where behavioural science apparently suggests that are limits to what consumers tell us, do we continue to ask questions?