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Ipsos Update - December 2017
Welcome to the December edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. To mark the end of the year, this month’s edition also includes a special section showcasing some of our highlights from 2017.
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Communicating with Millennials – attitudes and beliefs within the ‘echo-chamber’
Millennials can be challenging to communicate with, but corporate comunicators often do not think in terms of age, but rather attitudes and behaviours. The most worrying phenomenon concerns ‘echo-chambers’. Millennials trust companies and engage with those that are transparent, responsible and have something to say. however, true loyalty is hard to achieve.
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What Worries the World - November 2017
Global poll finds that unemployment continues to be the lead worry around the world.
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2017 US Politics - More Americans Now Believe that the US is Heading in the Right Direction (November 29)
In the latest Reuters/Ipsos Core Political, President Trump’s approval is 38%.
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LATAM Opinion Leaders 2017
On this edition of the Latin American Opinion Leaders survey, we present for the third consecutive year, the region’s presidential rates of approval.
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Brazil Pulse - 95% of Brazilians Believe Brazil is Heading in the Wrong Direction - November 2017
The country is still heading in the wrong direction to 95% of Brazilians, repeating the result of previous months. This confidence decline in Brazil was trigged in January 2015 and stabilized at very high levels since then.
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Future-Proof Your Brand
We are seeing disruptions that are shaking up categories today like never before. These disruptions will have a fundamental impact on the way consumers relate to your brand.
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Taking Responsibility - Ipsos Foundation & Ipsos Healthcare Partner on Volunteering Programme
Following the devastating 2010 earthquake, The Joseph School was formed to educate a new generation of Haitian leaders.
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Ipsos Affluent Survey - 20th Anniversary Celebration of the Biggest Media Event in HK!
Ipsos Affluent Survey is Asia’s reference study for reaching the region’s affluent consumers. It provides a comprehensive overview of media consumption and product usage for this elusive and important group, which accounts for the top 20% by income of the APAC population.
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Ipsos in Australia Makes Commitment Towards Reconciliation with Aboriginal & Torres Strait Islander People
Ipsos in Australia has developed and launched its own Reconciliation Action Plan (RAP). A RAP is a commitment that organisations make – publicly – through the governing body Reconciliation Australia, to make a concerted effort towards reconciliation with Aboriginal & Torres Strait Islander people.