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The Curse of Cosy
The seemingly harmless Danish 'hygge' trend is now damaging our health, such is the way in which the British have interpreted it. It has been mistranslated as the 'easy life' and is often used as a justification for being a bit lazy.
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New Global Poll in 24 Countries Shows Growing Consensus (84%, up 7%) That Free Trade Benefits Local Economies
Strong majorities in Canada (89%) and US (87%) agree that Free Trade benefits their local economy.
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Flair Brazil 2018 - The Mask Slipped! Time for Truth
For many Brazilians, it’s the “Time for Truth”. Years of political scandals, government corruption and the omnipresent “false news” have become too numerous - people now trust only themselves to discover reality. Brands, advertising, companies are not spared by this new age of suspicion.
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Taking Responsibility - A Social Responsibility Project Led by Ipsos in Turkey
The Foundation of Children With Cerebral Palsy in Turkey has been involved in an international donation campaign called September.
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"So, it’s okay to share my financial data now?"
Open Banking has the potential to revolutionise the financial services industry by giving customers more control of their personal data. Here, Research Director Celine Ledbury examines how banks will need to communicate its worth to their customers in the UK – and to trust in its security.
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Ipsos’ Syndicated 'Lab Mapping' Study Launches in Australia
Ipsos Healthcare, the global healthcare division of Ipsos, has launched its syndicated Lab Mapping Study in Australia.
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2017 US Politics - Terrorism Tops the List of Most Important Problems Facing the US (November 8)
In the latest Reuters/Ipsos Core Political, President Trump’s approval is 35%.
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The Map to Brand Growth
Whether it’s the I'm Lovin' It jingle or the Golden Arches that make you think of McDonald's they are both examples of salience, and salience sells.
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[WEBINAR] DUEL: Understanding Appeal and Passion
Ipsos is very excited to introduce DUEL — the next generation of early screening for claims, pack images, and logos.
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The Rise of Fakism
It should not be any wonder anymore for any marketer that advertising and creativity thrive on echoing real life trends to get people’s attention and engage. Thus it’s not a surprise to see so many of this year’s Cannes creativity winners embracing the concept of fake news in their own special way.