Search
-
Taking Responsibility - A Social Responsibility Project Led by Ipsos in Turkey
The Foundation of Children With Cerebral Palsy in Turkey has been involved in an international donation campaign called September.
-
"So, it’s okay to share my financial data now?"
Open Banking has the potential to revolutionise the financial services industry by giving customers more control of their personal data. Here, Research Director Celine Ledbury examines how banks will need to communicate its worth to their customers in the UK – and to trust in its security.
-
Ipsos’ Syndicated 'Lab Mapping' Study Launches in Australia
Ipsos Healthcare, the global healthcare division of Ipsos, has launched its syndicated Lab Mapping Study in Australia.
-
2017 US Politics - Terrorism Tops the List of Most Important Problems Facing the US (November 8)
In the latest Reuters/Ipsos Core Political, President Trump’s approval is 35%.
-
The Map to Brand Growth
Whether it’s the I'm Lovin' It jingle or the Golden Arches that make you think of McDonald's they are both examples of salience, and salience sells.
-
[WEBINAR] DUEL: Understanding Appeal and Passion
Ipsos is very excited to introduce DUEL — the next generation of early screening for claims, pack images, and logos.
-
The Rise of Fakism
It should not be any wonder anymore for any marketer that advertising and creativity thrive on echoing real life trends to get people’s attention and engage. Thus it’s not a surprise to see so many of this year’s Cannes creativity winners embracing the concept of fake news in their own special way.
-
The Desertification of Main Street: Where Has Everybody Gone?
The move toward online shopping coincides with a decline in the presence and use of physical retail establishments. This is according to a study exploring the changes in shopping habits and environments conducted by Ipsos Global Advisor in 24 countries around the world.
-
[EVENT] The Smart Home and the “Affluencer”
December 6 - The “Affluencer” is an ultra-influencer who has spending power, expertise, is an early adopter, and shares their discoveries with their network. And in no category is the Affluencer more relevant than technology.
-
Get Your Head in the Game: Why Sports Organisations Need Fan Insights
As we enter November, I prepare for my favorite time of the year: college football season. I grew up in Columbus, Ohio in the heart of Ohio State Buckeye country and went to college at fellow Big Ten school, Northwestern.