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Smartificial Intelligence
Artificial Intelligence is often mooted as the ‘future’ for our industry. Many lead us to believe that we are headed for an AI utopia; that ‘optimised’ ad experiences fuelled by big data insights gleaned solely by machines, tailored to individuals, and served to them programatically with impeccable timing in the right time and right context, is almost within reach. However, when we take a step back to consider this, how close are we really; and is it even what we want at all?
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2017 US Politics - Obamacare Takes Center Stage Again in Congress (October 18)
In the latest Reuters/Ipsos Core Political, President Trump’s approval is 38%.
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Flair Argentina 2017 - The Crisis in the DNA
If you were to Google Argentina, you would find more than 1 billion results: the major part is about Tango, Carlos Gardel, football, amazing landscapes populated by gauchos, food, asado, beef and wine production, politics and shows with the Peron couple, popularised by Madonna...
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Heating Up the Frozen Aisle: Exciting Lapsed Users with Innovation
“Don’t stare at the microwave…it’ll make you go blind.”
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Are You Leveraging Your Path to Purchase as a Path to Growth?
Technology has created an omnichannel world that is bringing together physical and digital shopping experiences and offering a proliferation of touchpoints that influence consumers’ brand opinions and buying behaviours.
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Global Business Influencers 2017 Survey Launch
Global Business Influencers are the driving force behind business and investment decisions globally, leading their companies into a future where disruption is becoming the norm and technology is at the top of the agenda for many.
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Taking Responsibility - Ipsos in Korea Participates in Enjoyable, Cultural Activity
The CSR programme’s main focuses is education and the well-being of children.
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[WEBINAR] Behavioural Science for Sticky Digital Services
Join us for a complimentary webinar as we show you how Behavioural Science (BSci) principles can elevate your digital solutions to their most lucrative business model, and their maximum stickiness.
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[EVENT] ARF West: Forecast x Science
It’s been nearly one-year since the 2016 Presidential election. Join Ipsos’ Cliff Young and other esteemed guests as they provide a complete postmortem on the performance of polls, betting markets, search, and social media in predicting the outcome of that race.