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What worries the world - September 2022
Inflation is the top global concern for the sixth month in a row with four in ten choosing it as a worry.
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[Webinar recording] Ipsos CX Global Voices 2022
Join Ipsos CX experts to review the results of the Ipsos 2022 CX Global Voices Survey.
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Beyond omnichannel to convergent commerce
Convergent commerce is the integration of online and instore experiences that allow shoppers to buy from anywhere, anytime, anyhow. The pandemic accelerated the digital transformation of shopping, ushering in a huge surge in expansion of multi-channel experiences for consumers, including mobile, social and livestreaming commerce, direct-to-consumer, buy-online-pickup-in-store (BOPIS), to name a few. As a result consumer journeys have changed, becoming more complex and less linear, based on their own commerce ecosystems of default go-to brands, retailers, channels and touchpoints.
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High food prices are taking a bite out of budgets
And amid global economic ‘uncertainty’ most people predict their grocery bills will continue to climb.
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[Webinar] KEYS - Lessons from inflationary times
Watch this Ipsos Keys webinar to discover what our experts think of the current research on inflation. Follow along as they pick apart key findings and what this might mean for the future.
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Ipsos Update - September 2022
Explore the full range of topics in our monthly round-up of the latest research and thinking from Ipsos around the world.
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Why is cryptocurrency still confusing?
Social data reveals what’s holding consumers back from embracing crypto
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What Worries the World – August 2022
Inflation is the top concern for the fifth consecutive month while some countries see worry about covid-19 rise
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Salaries are lagging behind inflation… for now
New Ipsos polling finds almost 1 in 3 employees, on average, across 28 countries would seek a wage bump, or more money elsewhere, if red-hot prices don’t cool off soon.
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MISFITS: How creativity in advertising sparks brand growth
Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments