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Brands and social purpose in a politically divided time
Is it possible to support causes without upsetting consumers?
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Creative Excellence helps advertisers to bring back the magic by using research to inspire and empower creativity
Creative Excellence brings back the magic.
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Data Dive: Gen X myths vs. realities
In five infographics, we uncover interesting insights into the generation that came of age as the Berlin Wall fell and the internet rose.
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What Worries the World – May 2023
Inflation has now been the top global concern in our What Worries the World survey for the last 14 months.
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Half of the public across 29 countries think their country is in recession
A latest wave of the Ipsos Global Inflation Monitor finds in 26 of 29 countries more people think their country is in recession than think it is not. Almost two-thirds expect inflation will continue to rise over the next year, while one-third expect their disposable income to fall.
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Retail
From Riches to Rags? The Retail sector is highly trusted, but faces a myriad of challenges to its trustworthiness.
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Food & Drink
During the pandemic the food and drink sector was lauded for keeping a nation fed and its reward from a reputational standpoint is that it is among the most trusted sectors.
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Navigating the changing landscape of the financial sector: Insights from social media conversations
New services from Ipsos Synthesio help Retail Banks to track consumer trends and spot innovation opportunities.
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What worries the world – February 2023
Inflation remains the top global concern for the 11th month in a row with 15 countries choosing it as their number one worry.