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[WEBINAR] Introducing BI-style reporting for Social Media Intelligence
October 8 and 10 - Taking the best-of Business Intelligence (BI) tools, and the best-of Social Media Intelligence, you now have a faster path-to-insights with the new Synthesio reporting experience. Now, you don’t need to be an expert to get expert reporting.
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[EVENT] ISPOR Europe 2019
November 2-6 - Ipsos is excited to be presenting our insights and exhibiting at the International Society for Pharmacoeconomics & Outcomes Research (ISPOR) European conference in Copenhagen.
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How to analyse the customer journey in retail stores
Whether at a store level or as part of your brand’s wider marketing strategy, mapping your customer’s journey is a key process to improving engagement and sales. The data obtained will assist with key questions, for example if customers can easily access all areas of the store, identifying the pain points and bottlenecks of a store’s layout, ensuring products and POS displays are in the best locations; are just some of the examples which need to be analyzed for a smooth purchasing journey.
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Ipsos Update - September 2019
This month's edition of Ipsos Update features recent Ipsos research and thinking on happiness, beauty, social media bans, presidents of Latin America and our new edition of Indonesia Flair.
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Ipsos Update – August 2019
This month’s edition of Ipsos Update features Ipsos research and thinking on gender equality, what worries the world, video research, sustainable packaging and consumer trends in Russia.
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A Revival of the Left?
This article on the current state of the political left in France includes a comparative study of electoral trends in Canada, the UK, Italy, Sweden, Germany and Spain. It identifies the strengths and weaknesses of parties on the left, changing voter profiles, and strategies for political renewal.
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Synthesio is excited to announce the release of Signals
Signals leverages decades of data science and statistics experience from Ipsos, offering the widest range of automated insights on the market.
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Ipsos work on Rohingya crisis wins World Bank South Asia region project of the year
Ipsos fused data from drone-acquired aerial imagery, social media analytics, multi-spectral imagery, and ground surveys for WB assessment of Rohingya migrant crisis in Cox Bazaar, Bangladesh.
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Are consumers really engaging with corporate sustainability issues?
Consumers hold companies and governments responsible for sustainability. Discover just how much this is true.