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A growing unease: Data dilemmas of the connected Indian
In this new Ipsos India briefing paper, we examine the attitudes of the digital Indian to sharing data.
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Ipsos introduces the Question Library, a solution to help clients build better questionnaires
By combining cutting-edge research expertise and AI technology, Ipsos fast-tracks smart questionnaire creation. The solution is now available in Ipsos.Digital, a DIY research tool offering clients fast, simplified access to global research capabilities and insights.
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[EVENT] GOR 2020
On September 10-11, join us for a friendly, valuable and inspiring event which is a must for everyone involved in online research: the 22nd General Online Research Conference! Meet like-minded people and get to know the latest trends in online research.
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Empathy - Real People, Real Life [Webinar recording]
Today’s challenge is to stay close so that we better understand the motivations and influence the dimensions that are shaping behaviour now and in the future.
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The COVID-19 pandemic eclipses climate risk
Ipsos today publishes the seventh edition of its Future Risks Report for Axa. This global study measures and ranks changes in the perception of emerging risks by a panel of risk management experts and the general public. Over 20,000 people were interviewed. Conducted in partnership with geopolitical analysis consultancy Eurasia Group, this year’s ranking of the 10 main emerging risks is marked by the Covid-19 crisis.
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European enterprise survey on the use of technologies based on artificial intelligence
First EU-wide survey on the uptake of artificial intelligence (AI) technologies carried out by Ipsos for the European Commission.
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“What Worries the World?”: COVID-19 is the biggest concern for the sixth successive month
Six months of data reveal how Coronavirus has shaped countries’ concerns.
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Disrupting System 1 thinking: Better science for smarter marketing
Since the publication of Daniel Kahneman’s Thinking Fast and Slow in 2012, there has been an explosion of interest in System 1 versus System 2 thinking (aka Dual Process Theory) and its applications to marketing in particular. But what if we have it wrong? Are we using the latest and best science appropriately?
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[WEBINAR] Are you ready for your next customer?
Join us to hear from Dimas Gimeno, former CEO of El Corte Inglés, and highly-respected figure in the world of retail and ecommerce.
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[EVENT] The Female Quotient Equality Lounge @ Advertising Week
October 6-8 - Advertising Week events are celebrations for the cross-section of the industry, built on a foundation of best in class thought leadership.