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Dangerous World 2017
A new Ipsos Global @dvisor poll among citizens of 25 countries sheds light on who influences global affairs in this dangerous world.
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African Lions: the Urban Middle Class
UCT Unilever Institute of Strategic Marketing has partnered with Ipsos to uncover a mass of information about a market that makes up more than 100 million people in Sub-Saharan Africa – the Urban Middle Class.
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[WEBINAR] DUEL: Understanding Appeal…and Passion
On July 13, Ipsos is very excited to introduce DUEL – the next generation of early screening for claims, pack images, and logos.
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Brazil Pulse - May 2017
Brazilians continue without confidence in the direction of the country: 93% state that Brazil is in the wrong direction, index that is similar to what we have seen in recent months. This perception reflects the lack of perspectives regarding the political, economic and social stabilization of the country.
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[WEBINAR] Customers: Who, What, When & Why
On July 11, during this two-part webinar session, we will share insights from our Loyalty research team. Join us for both, or just the one that is most relevant to your business challenges.
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Ipsos Foundation supports Little Libraries in South Africa
Little Libraries is a program committed to addressing the challenge of early learning development support in South Africa’s poverty stricken townships.
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Ipsos/GfK Exit Poll for BBC/ITV News/Sky News
Ipsos / GfK Exit Poll for BBC, ITV and Sky News once again proves accurate.
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The Age of the Algorithm
It is hard to find a major audience measurement service that does not employ statistical wizardry of one sort or another. From simple weighting of survey results to correct for sample imbalances to modelling the audiences to hard-to-measure media, the use of statistics and algorithms is increasing. In this White Paper, Andrew Green and Mario Paic explore some of these techniques.
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General Election 2017 in Great Britain
A consolidated view of Ipsos polling and analysis of the 2017 UK General Election with our key long term social and political trends.
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2017 US Politics - 38% of Americans Approve of Trump’s Handling of the Presidency (June 7)
In the latest Reuters/Ipsos Core Political, President Trump is again facing an up-tick in his disapproval numbers.