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New Brand-Building Direction for Insurance Industry
In face of this fast-information-spreading world and fast development of different channels, insurance companies should make more effort to build distinctive brand image in a comprehensive way. To strengthen delivered brand image, insurance companies should pay more attention to the moment that customers interact with insurance companies.
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[WEBINAR] Because Real People Tell Little White Lies: The Power of Deep Listening through Observation
Joins us on May 2. The world of research is changing fast, and qualitative is more important than ever as we seek to rich insights to guide action and contextualise big data. At Ipsos UU, we believe the future of qualitative lies in Deep Listening.
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[EVENT] TMRE In Focus 2017
On May 1, join Ipsos’ Evan Borak who will be MC-ing this three day event featuring the technologies shaping the future of market research.
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Digital Content in MENA
The MENA region has some of the highest internet penetration figures in the world and a proliferation of high end devices. In parallel, operators have invested heavily in fixed and mobile broadband services to be able to deliver high quality experiences to customers.
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Presidential Election in Serbia - Part 1: Pre-Election Surveys
Ipsos has been the biggest research company in Serbia for 20 years (since 2009 as Ipsos) and, at the same time, by far the biggest in the segment of political pre-election surveys.
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Purchasing Power as Voter Concern in the French Presidential Election
For 37% of the likely voters, the topic of purchasing power would be a primary concern, for 56% an important concern and for 7% a secondary concern.
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HR Leaders Crucial to Organisational Transformation
New research considers the role of HR leaders in driving business transformation. HR leaders are the crucial drivers of transformation in UK businesses through their roles of promoting devolved decision making, employee engagement and collaboration, finds new research from Ipsos and Cirrus.
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2017 US Politics - President Trump’s approval rating breaks down: 44% approve (March 29)
The NCAA Final Four will be played this weekend! In that spirit, we’ll be bringing you the numbers in rounds of four.
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2017 French Election: Le Pen, Macron and Fillon take to the podium (March 28)
With only four weeks until the French Presidential election, Marine Le Pen leads the field in the latest Ipsos/Sopra Steria poll conducted on behalf of our media partners France Télévisions and Radio France. One in four likely voters say they support the National Front Party candidate, followed closely by Emmanuel Macron with 24% of likely voters, and François Fillon (18%.) Jean-Luc Mélenchon trails with 14% of likely voters, followed by Benoît Hamon (12%) and Nicolas Dupont-Aignan (3.5%.) None of the other candidates received more than 1% voting support.
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Bank 3.0: A Battlefield of Digital Finance in Taiwan
Massive layoffs are happening around the world in the new era of Bank 3.0. Thanks to the internet and portable technology, people are able to get access to the financial services anytime and everywhere, and they no longer need to rely on the counter service and ATM machine of bank.