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Incremental versus Monumental Decision-Making
How to Keep Up with the Pace of Business in the New Reality - In this article, we will describe an alternative incremental approach to decision-making that keeps up with the pace of business in today’s rapidly and fundamentally changing world.
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LATAM - Primary Consumer Sentiment Index - January 2017
The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Argentina, Brazil and Mexico.
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North America - Primary Consumer Sentiment Index - January 2017
The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Canada and the United States.
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Confessions of the Admen
In all walks of life and throughout history, people have projected their own worldview onto their surroundings to help better understand it: we also tend to use mental shortcuts (heuristics) to help us make decisions, but these can often be misinformed and ill-judged.
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Kenya: 2017 Poll a Two-Horse Race
With less than two years to the next election, the Presidential contest is shaping up as a clear two-horse race between President Uhuru Kenyatta and Cord leader Raila Odinga.
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This is What Kenyans Want in 2017
Making more money is the major goal for majority of Kenyans in the new year.
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Ipsos/Buzzfeed Poll Shows Global Support for Transgender Rights
Citizens in 23 countries polled: Spain and Sweden top list for supporting transgender rights.
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[WEBCAST] ARF: Maximising Your Marketing Budget
On February 8, hear Ipsos’ Elissa Moses share our latest case studies in new resources and techniques in media research.
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Taking Responsibility - Ipsos in Brazil and Arca do Saber in Sao Paulo
Ipsos Foundation supports Arca do Saber’s actions for a favela in Sao Paulo in Brazil.
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10 Behavioural Science Principles for Great Digital Creative
What can behavioural science teach marketers about digital advertising? Contributor Peter Minnium, Ipsos Connect in the US, dives into key learnings from behavioural scientists to help you know how to engage your prospects.