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Reader’s Digest Most Trusted Brands in Canada Revealed for 2017
Nine in ten Canadians (93%) say they tend to buy from companies they trust more.
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Confessions of the Admen
In all walks of life and throughout history, people have projected their own worldview onto their surroundings to help better understand it: we also tend to use mental shortcuts (heuristics) to help us make decisions, but these can often be misinformed and ill-judged.
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10 Behavioural Science Principles for Great Digital Creative
What can behavioural science teach marketers about digital advertising? Contributor Peter Minnium, Ipsos Connect in the US, dives into key learnings from behavioural scientists to help you know how to engage your prospects.
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China Pulse - December 2016
China’s economy showed moderate but steady growth with a year-on-year GDP increase of 6.7 percent at comparable prices in Q3 2016.
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How to Select the Right Celebrity Endorser?
Rio Olympics has ended, but the craze on Olympic athletes has not yet faded. However, do you know that the microblog comments of “Wang Baoqiang Divorce” (10 billion pieces) once surpassed that of “Rio Olympics” during the Olympic Games? It is unprecedented that celebrity gossips should take away the limelight of the Olympic Games.
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[EVENT] The Media Insights & Engagement Conference
Join Ipsos’ Sherrill Mane for insights into How Marketers and Agencies See the MAdTech World today, on Tuesday, January 31.
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[EVENT] FFWD: Ipsos Brand Influence Study in Canada
Join us on January 31 for an informative discussion featuring Canada’s Most Influential Brands.
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Focusing on the Sight of Television Advertising
Revealing the truth of transmission efficiency through the eye tracking techniques.
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Neuromarketing: Your Brain on Advertising - Interview
In this video, Elissa Moses discusses the science of neuromarketing and how the brain engages with physical and digital channels.
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Ipsos Update - December 2016
Welcome to the December edition of Ipsos Update, our monthly selection of research and thinking from Ipsos’ teams around the world.