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Ipsos Update - October 2022
Sustainability, inflation, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
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Appointment of Jean-Michel Mabon as Head of Mergers and Acquisitions
Ipsos is pleased to announce that Jean-Michel Mabon has been appointed as Head of Mergers and Acquisitions, following the launch of Ipsos growth plan in June.
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Seven tips for putting your Artificial Intelligence to work
Synthesio expert shares advice for how to ride the AI wave.
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Beyond omnichannel to convergent commerce
Convergent commerce is the integration of online and instore experiences that allow shoppers to buy from anywhere, anytime, anyhow. The pandemic accelerated the digital transformation of shopping, ushering in a huge surge in expansion of multi-channel experiences for consumers, including mobile, social and livestreaming commerce, direct-to-consumer, buy-online-pickup-in-store (BOPIS), to name a few. As a result consumer journeys have changed, becoming more complex and less linear, based on their own commerce ecosystems of default go-to brands, retailers, channels and touchpoints.
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Sustainability and Advertising: Friends or foes?
How can advertising and sustainability work together to support a more sustainable future and responsible brand growth?
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Flair Indonesia 2022 - Connecting The Dots
Ipsos in Indonesia proudly released Connecting The Dots – an Ipsos Flair 2022 edition that reflects how Indonesia emerged from the COVID-19 pandemic, how Indonesia anticipated inflation & the energy crisis, and how digitalization and local brands dominated Indonesian consumer preferences.
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[Webinar] KEYS - Lessons from inflationary times
Watch this Ipsos Keys webinar to discover what our experts think of the current research on inflation. Follow along as they pick apart key findings and what this might mean for the future.
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Ipsos Update - September 2022
Explore the full range of topics in our monthly round-up of the latest research and thinking from Ipsos around the world.
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Why is cryptocurrency still confusing?
Social data reveals what’s holding consumers back from embracing crypto
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How to grow your brands when purchasing power is shrinking
While seemingly counterintuitive, it is not by cost-cutting or raising prices, but rather by investing in marketing that enhances brand and customer experience.