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Taking Responsibility - Ipsos in Brazil and Arca do Saber in Sao Paulo
Ipsos Foundation supports Arca do Saber’s actions for a favela in Sao Paulo in Brazil.
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10 Behavioural Science Principles for Great Digital Creative
What can behavioural science teach marketers about digital advertising? Contributor Peter Minnium, Ipsos Connect in the US, dives into key learnings from behavioural scientists to help you know how to engage your prospects.
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2017: High Hopes Or Dire Straits
Optimistic about the New Year? This and other questions asked in 25 countries around the world in this latest Global @dvisor poll.
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2017 US Politics - Economy Remains at the Top of the List of the Most Serious Problem Facing the US (January 4)
58% of Americans believe that the country is headed in the wrong direction, with Republicans (61%) and Democrats (56%) having a fair amount of pessimism. More Independents (67%) believe that the country is off on the wrong track.
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Digital Innovation in Banking: Outsource and Let the Tech Pros Take the Reins
Today’s banks are feeling the squeeze from Silicon Valley’s fast-moving Financial Technology pioneers.
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China Pulse - December 2016
China’s economy showed moderate but steady growth with a year-on-year GDP increase of 6.7 percent at comparable prices in Q3 2016.
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[EVENT] AmCham Insights: Digital Disruption is Here to Stay
How do you leverage digital to transform your business? Join us at the first AmCham Insights event organised by the Communications Committee, to be held on 2 February 2017.
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The Economic Pulse of the World - December 2016
2016 has been a turbulent year, with a number of global events, such as Brexit and the US presidential elections, influencing the global economic situation. Despite all the calamity of the outgoing year, all three Ipsos Global @dvisor economic assessment averages are finishing on a positive note.
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[EVENT] Who Cares What You Think? Do People's Voices Matter for Sustainable Development?
Join us for this panel event at which Ipsos will launch its new global Sustainable Development Research Centre.
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How to Select the Right Celebrity Endorser?
Rio Olympics has ended, but the craze on Olympic athletes has not yet faded. However, do you know that the microblog comments of “Wang Baoqiang Divorce” (10 billion pieces) once surpassed that of “Rio Olympics” during the Olympic Games? It is unprecedented that celebrity gossips should take away the limelight of the Olympic Games.