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Mexico Primary Consumer Sentiment Index - September 2016
The Mexico Primary Consumer Sentiment (“Consumer Confidence”) Index (“PCSI”) as measured by the Thomson Reuters/Ipsos PCSI for September,2016 is up 2.8 percentage points over last month.
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Canada Primary Consumer Sentiment Index - September 2016
The Canada Primary Consumer Sentiment (“Consumer Confidence”) Index (“PCSI”) as measured by the Thomson Reuters/Ipsos PCSI for September,2016 is up 0.3 percentage points over last month.
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2016 US Elections - The Race For The White House Is Essentially Tied (September 14)
Hillary Clinton’s no-good-very-bad week just keeps going. The American public now view both Clinton and Donald Trump equally distastefully leading the national horse race to be tied and very high undecided levels less than two months out. If Clinton is unable to rebound and rehabilitate her image with voters, we are looking at a very close Election Day.
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Argentina Primary Consumer Sentiment Index - September 2016
The Argentina Primary Consumer Sentiment (“Consumer Confidence”) Index (“PCSI”) as measured by the Thomson Reuters/Ipsos PCSI for September,2016 is down 2.3 percentage points over last month.
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Brazil Primary Consumer Sentiment Index - September 2016
The Brazil Primary Consumer Sentiment (“Consumer Confidence”) Index (“PCSI”) as measured by the Thomson Reuters/Ipsos PCSI for September,2016 is down 0.9 percentage points over last month
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US Primary Consumer Sentiment Index - September 2016
The US Primary Consumer Sentiment (“Consumer Confidence”) Index (“PCSI”) as measured by the Thomson Reuters/Ipsos PCSI for September, 2016 is down 1.1 percentage points over last month.
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How to Use Virtual Reality As A Powerful Immersive Storytelling?
There is a general perception that gamers are the main target audience for virtual reality (VR) experiences, and our research finds this opinion is shared by 60% of participants. There is an emerging awareness of VR in the UK, with 59% of men boasting a strong understanding of VR, compared with 46% of women.
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Shaping of Digital Financial Service Trend From The Needs of Taiwanese Consumers
The benefits of mobile payment are for users to eliminate the need to take out cash or cards, simplify the process to enter card info and verify the validity of transaction, and increase the speed of payment process.
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Programmatic Media Buying - Tips For Your Brand's Growth
“Programmatic” media buying can be defined as the use of software programmes to buy advertising space. The software replicates and automates what, in some media, can be a lengthy manual process. Programmatic buying began in response to an almost infinite supply of digital inventory, the impossibility of a human being sifting through every possible permutation to create an optimum campaign and a massive advance in technology.
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Ipsos Joined Forces with Ogilvy & Mather to Issues Report “The Cashless Mobile Life”
Decoding current positions and trends of mobile payment; leading the future of mobile marketing. Recently, renowned research institute Ipsos joined forces with Ogilvy & Mather to sort out the ongoing trends of no-cash payment in China over the past year. After interviews with 8,180 internet users,extensive interviews with businesses, and a large-scale field study, they produced a report titled "The Cashless Mobile Life.”