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2016 US Pre-Elections - Clinton Has a 90% Chance of Winning (November 7)
Our last pre-election poll shows Hillary Clinton building back some of the lead lost in the wake of Comey’s initial letter to Congress. This data paired with the state-level data from our final States of the Nation poll mean we put Clinton’s odds at 90% of winning the White House tomorrow.
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2016 US Elections - Hillary Clinton Continues To Lead Donald Trump (November 4&5)
Starting the last pre-election weekend, this election is closing as undecided and third party voters come home to the major candidates, more to Trump’s benefit than Clinton’s.
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New I-Say Panel in Japan
Migration of Ipsos in Japan's online panel onto RAES/Ipsos Interactive Services Global ecosystem.
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How Millennials Of The USA Will Shape Tomorrow's Payments Landscape
Millennials are coming of age – their choices, their behaviours and their concerns are set to profoundly shape developments across every spectrum of business and commerce, and nowhere more so than in how they access their money.
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Global Perception of US Presidential Election
Most citizens around the world believe Hillary Clinton will win the upcoming U.S. presidential election, though Donald Trump is seen as the favorite by the people of a few countries. Clinton leads by very large margins in Latin American countries, while Eastern Europe shows higher support for Trump.
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Authentic Storytelling: 5 Rules for the New Frontier of Marketing
Why brands need to market with authenticity to win consumers' trust and outlines five steps to help you craft and curate more authentic stories.
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2016 US Elections - Clinton and Trump Have Both Seen Their Favorability Ratings Improve (November 3)
With less than a week to go, the general election matchup has remained stable – despite last Friday’s final October surprise. Clinton and Trump have both seen their favorability ratings improve as partisans are coming home for the big day while undecided voters continue to decline as a share of the electorate.
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A Best Brand Will Set Sail in Consumer Subconscious
Ipsos was invited by the “Fifth Development of China Brand Chain Conference” (DCBC) organised by China Brand China Development Association and made a keynote speech entitled “A Best Brand Will Set Sail in Consumer Subconscious”.
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The Economic Pulse of the World - October 2016
Six Southeast Asian countries were added to the October wave of the Global @dvisor: Indonesia, Malaysia, Philippines, Singapore, Taiwan and Vietnam.
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[WEBINAR] The Connection Between Big Data & Behavioural Economics
Research Innovation Webinar - December 7, 2016