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This is What Kenyans Want in 2017
Making more money is the major goal for majority of Kenyans in the new year.
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Taking Responsibility - Ipsos in Brazil and Arca do Saber in Sao Paulo
Ipsos Foundation supports Arca do Saber’s actions for a favela in Sao Paulo in Brazil.
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American, British and Canadian Children Spend 72% of Their Daily Content-Watching Time on a Streaming Source
A majority (69%) of parents are comfortable with content kids are exposed to on streamed video subscription services.
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i-Say panel donations shatter our $15K goal in support of breast cancer awareness!
In honor of Breast Cancer Awareness Month this past October, the i-Say incentives team once again set out to join the fight against breast cancer by rallying i-Say members to raise $15,000 in donations.
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Taking Responsibility - Ipsos in Mozambique's Involvement With Young People
Ipsos in Mozambique invited university students to Ipsos’ premises to learn about market research.
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Cybercrime and Corporate Reputation: Business and Public Perspectives
Cybercrime in the UK is identified as top reputational threat, but companies not seen as being on top of it. Cybercrime is a growing and evolving threat for businesses. More worryingly, across different industries it takes an average of 100 days for companies to detect a potential breach and sometimes a threat will not be identified at all, according to Gordon Morrison of Tech UK.
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Affluent Population Increases Influence in APAC. But What About Women?
Ipsos released the 2016 Ipsos Affluent Asia survey results, Asia’s most comprehensive survey of the upscale affluent market covering 10 countries across the region.
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Polls Aside, the U.S. Presidential Election Is Far From a Blowout
Two weeks out from Election Day and it looks like the race for the White House is all but over. However, if it looks like pollsters are increasingly on the wrong side of history (Colombia’s referendum, Brexit, the 2015 British election and the Scottish referendum) it could be because they need to triple and quadruple check their assumptions before making blithe pronouncements. This is that type of thought exercise.
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Iran - A new El Dorado?
Iran offers investors excellent opportunity for new growth in what must surely be one of the world's fastest growing emerging markets. However, Foreign Direct Investment initiatives are certain to be fraught with dangers and challenges.