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We’re more than our senses: Taking product development to the next level
The total product experience is driven by more than just sensory signals.
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Why is cryptocurrency still confusing?
Social data reveals what’s holding consumers back from embracing crypto
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[Webinar] When Social Met Surveys: a conversation with Twitter's Joe Rice
Join our upcoming webinar with Twitter’s Joe Rice to learn why brands need to bring together “solicited” and “unsolicited” insights to get a comprehensive picture of consumers. In the session hosted by Synthesio CMO Allen Bonde.
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How to grow your brands when purchasing power is shrinking
While seemingly counterintuitive, it is not by cost-cutting or raising prices, but rather by investing in marketing that enhances brand and customer experience.
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Future-proof your brand during inflationary times
Timely insights to help brands future-proof their growth during inflationary times.
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When social met surveys: Why brands need solicited and unsolicited insights
Hear from Twitter’s Joe Rice on why brands need to blend data types to get the full picture of consumers
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How inflation affects customer experience expectations
Neglecting to deliver differentiated, impactful customer experiences that show customers how much you value is a major risk. Here’s why.
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MISFITS: How creativity in advertising sparks brand growth
Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments
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What Consumers Are Saying About the Celebrity-Owned Cosmetics Market
Insights from social data reveal how the internet really feels about the explosion of celebrity-owned brands.