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[EVENT] Insights for Connected Living
September 7 - What if you could use cognitive technology to navigate and integrate all of your complex databases and information systems without ever losing sight of the fundamental human insights?
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Ipsos Update - August 2017
Welcome to the August edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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Video Analysis and the Future of Total Understanding
Britt Calvert, Senior Account Manager, Ipsos Marketing took the time to explain how mobile and video analysis can provide added depth and impact to your research.
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Using Social Intelligence for a Sharper Vision of Your Brand and Category
Marketers need to understand their category’s dynamics to optimally position themselves and compete effectively. To do this, they must get the consumer’s perspective – because consumers, not industries, are defining today’s markets.
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In Race for Iron Throne, Americans Choose Snow over Targaryen by Narrow Margin
Unlikely – and formerly deceased – underdog candidate Jon “The B*stard” Snow leads Daenerys “Mother of Dragons” Targaryen by two points among those who understand what this question is even about.
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Understanding Society: Beyond Populism
Download the latest edition of Understanding Society - Beyond Populism – which explores the major political and social shifts around the world.
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Ipsos Public Affairs in France and the Parliamentary Elections
Once again, the Ipsos Public Affairs France team, led by Brice Teinturier (Deputy CEO, Ipsos in France) and Jean-François Doridot (BU Manager, Ipsos Public Affairs in France), announced live estimates very close to the official scores for both parliamentary election rounds!
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Conquering Complexity: The coming revolution in oncology biomarker testing
Despite the advent of targeted therapies and the associated rise in the use of companion and complementary diagnostics, we are only just emerging from the initial exploratory stages of oncology biomarker testing. As will be argued in this paper, we are on the cusp of a much more radical revolution, and the molecular diagnostics landscape is set to change dramatically in the coming decades. It is crucial that any company entering this space prepare for this imminent upheaval and plan their launch strategy accordingly.
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How Britain Voted in the 2017 Election
As we have for every general election since 1979, Ipsos has produced estimates of how the voters voted in 2017.
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[EVENT] Unmet Need for Social Care in the UK
With care for older people rising up the policy agenda and generating widespread debate, we invite you to come on July 20 and hear the findings of our research project exploring unmet need for adult social care for older people and discuss the implications with our panel.