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Virtual Reality: Hype or the Future?
Virtual Reality (VR) technology has been around for at least a decade and you could say it’s clearly gone from sci-fi to sci-fact. However, it’s still seen as a new technology and has not hit mass adoption; so what has gone wrong?
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[EVENT] 10th Annual MSMR Insights Conference
April 11 - Marketing research is a creative world where we have the opportunity to come up with new and brilliant projects.
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#IWD2019: How the Asian mother is changing
This paper uncovers the emerging behaviours and core motivations of Asian mothers in 2019 and how they are coping with the complexities of parenting.
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Is your innovation research on its best behaviour?
This white paper fights back at the criticism of surveys, showing how they can measure behaviour and predict an innovation’s success.
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How to perform a retail SWOT analysis
All retailers face day-to-day challenges, yet despite today’s challenging climate, there are still plenty of opportunities to be had. By conducting a detailed retail SWOT (strengths, weaknesses, opportunities and threats) analysis, actionable insights can be gained to help retailers understand the future of their own organisation.
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Retail Think Tank annual review 2018-2019
The Retail Think Tank members give their views on the prospects for retail in 2019.
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As 2019 kicks in, consumer confidence soars in Brazil and Mexico while dipping in China, Turkey and France
Month-over-Month Uptick Too Small to Buck a Downward Trend
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First ever UNWTO/Ipsos Survey – Citizens recognize the positive impact of the sector
According to the first ever global survey conducted by the World Tourism Organization (UNWTO) and Ipsos, 47% of respondents think ‘they live in cities with a high number of tourists’. Over 50% considers tourism has a positive impact in generating wealth and promoting cultural exchanges, and 49% feel there should be measures to improve tourism management. Only 12% of respondents favour limitations to the number of visitors.
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Country Briefings: China’s Affluent Consumers
Chinese consumers account for about one-third of the world’s total spending on luxury, but this is expected to increase to 44% by 2025.