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Who Thinks About Christmas in July? Advertisers, of Course
Not to be outdone by the Super Bowl held every winter in the USA, the UK has its own annual advertising event - or is it an advertising season? The Daily Telegraph has called it an “arms race.” Shortly before the holidays the buzz begins as advertisers, primarily large retailers, seed their annual holiday creative online.
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Is the Behavioural Lens Out of Focus?
How to make behaviour work in CPG, financial services, technology and retail? Using behavioural science to get closer to the consumer.
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Advisory Services
We are a diverse group of management consultants, brand strategists, researchers, sociologists and marketers who are passionate about developing breakthrough brand and marketing strategies.
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Bringing Cultural Nuances To Life
This book has been initiated to help Ipsos researchers in their international projects. At the analysis stage, it provides cultural insights which can enlighten the results. But also from a technical perspective, when preparing a qualitative study design, it aids in the consideration of local constraints (such as scheduling, sample composition, geographical coverage).
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The Future of Money: Financial Services in a Digital World
The financial services industry is experiencing a digital revolution - customers have a wealth of data at their fingertips, and are interacting and paying through new platforms and devices.
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Mobile Wallet Payments: The Next Big Wave in India
What is the common thread among business people, students, IT professionals, rural farmers and store owners in India? The smart phone…
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The Importance of Mystery Shopping in an Omni-Channel Retail World
The concept of omni-channel retailing is changing the way brands interact with customers in fundamental, transformative ways.
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Who Is Buying Luxury Goods In Asia?
What is the difference between luxury and mass market today? As premium brands grow and deliver constantly new experiences and personalised services, they are redefining the frontier between the two worlds, which is now more blurred than ever.
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Leadership Connections 2016, HR and the C-suite Driving Innovation
This year again, we have partnered with Cirrus on a research initiative about Leadership Connections. The research explores the C-suite leaders’ agenda for 2016 and the role of HR in helping to achieve their key priorities.
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[EVENT] Customer Centricity Events in Asia
The regional series of events promotes EFM with live demos and client case studies.