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32% say that Coronavirus is one of the biggest issues facing their country today
As Omicron spreads, Coronavirus returns to its position as the world’s top concern – with Poverty & Social Inequality just behind.
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Despite the increase in extreme climate events, citizen mobilisation for climate change is not growing
A key player in the energy sector on an international level that has committed to the goal of reaching carbon neutrality by 2050, EDF presents the findings of an opinion study of groundbreaking scope conducted for the 3rd consecutive year by Ipsos in 30 countries across five continents, covering two-thirds of the world’s population and featuring the biggest CO2 producers. Every year, EDF publishes an international status report on opinions, knowledge, expectations and levels of engagement in relation to climate change, as matter for reflection and to contribute to the constructive search for solutions for the future.
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A Year in Review - 2021
What did we learn about public attitudes and behaviours? What did our research tell us about the events of the year? And how did our outlook shift?
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Global predictions for 2022
Following a challenging 2021, people around the world are optimistic that 2022 will be a better year.
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Attitudes of Europeans towards tourism
On behalf of the European Commission, Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs, Ipsos' European Public Affairs conducted a Flash Eurobarometer survey about the attitudes of Europeans towards tourism.
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Responding to the Inclusion Imperative
Expectations for governments and organisations to act on the challenge of inclusivity has risen from citizens and consumers. It is no longer an activity relegated to the notes in an Annual Report but is an imperative for societies and brands.
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Ipsos Update - December 2021
This month’s edition features stories on how global values are shifting, international threats and responses, the COP26 climate change conference, today’s retail environment, and perspectives on women’s experiences.
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COP26 - Myth-busting the global climate of opinion
In a continued quest to bring the voice of global citizens to the debate surrounding climate change and sustainability, Jessica Long and Pippa Bailey were invited to present in the Blue Zone at COP26 in Glasgow, where they shared Ipsos data from across the globe to help bust three myths.
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Social Listening 101: How to understand consumers
Understanding consumer preferences and behaviors is the backbone of all good go-to-market, brand, and innovation strategies. It’s the foundation for attracting and retaining customers, and delivering experiences and products that exceed expectations – especially important now that empowered consumers have more choices, greater knowledge, and higher demands. But today’s pace of change and the explosion of digital channels have made it difficult for marketing and insights pros to keep up.