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Understanding your consumers with AI in market research
To help brands grapple with the volume of consumer-generated data, a new breed of AI-enabled Consumer Intelligence (AICI) solutions have come on the scene.
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As companies tackle inflation, a generation gap looms
Many brands are struggling to keep customers loyal in a high-cost era. Here’s how younger and older consumers differ on price hikes.
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Ipsos Update – November 2022
Emerging risks, hybrid working and resilience in Ukraine… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
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The diversity of beauty in Brazil
The word “beauty” has been redefined frequently over the years. Society has always held an ideal of beauty that, in the West, is based on a Eurocentric image, synonymous with status, power and perfection.
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Is 60 the new 40?
Our paper Two years on: Lessons from Covid times, looks at what we learned during the pandemic, including increasing in inequality, rising concern of mental health, and a further decline in the birth rate.
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The Sustainability Imperative
Building Sustainable societies and organisations requires giving attention today to those practices that will ensure viability long-term.