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Artificial intelligence: Four points of vigilance
This article on AI from Helen Zeitoun, CEO Science Organisation and CEO Ipsos in France, was originally published in French in Strategies, March 2019.
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[WEBINAR] OTT Affluents: the new golden age of video & content
July 9 - The world of television is experiencing unprecedented disruption, change and growth with new platforms, channels and providers of video and content being introduced almost daily.
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Retail audits: Everything you need to know for 2019
Despite the immediate convenience of online shopping, the bricks and mortar retail industry is standing strong against the competition. By understanding where they stand in the market, retailers can create effective and informed strategies to keep traffic as high as possible. As the industry is ever changing, this is what they can expect over the coming year.
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[WEBINAR] The Future of Snacking: Bite-Size Insights
On June 25, join us for a complimentary webinar featuring highlights from Spring 2019 FIVE report, with new data exploring what Canadians eat and drink across all categories/brands, occasions and venues, both at home and away from home, reveal snacking consumption patterns and attitudinal traits driving behaviour today.
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Unlocking customer insight in mall kiosk environments
Understanding how effective your retail kiosk is at converting sales is a tricky science. Often, operators are selling to customers in very high traffic concourse areas in mall and travel retail environments. So how do you understand what is attracting those that do stop to your business?
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Parenting Decoded 2019 in South East Asia
Ipsos 2019 SEA Syndicated Research Series. Ipsos’ Parenting Decoded 2019 brings unparalleled reach and understanding to the incredible diversity of parenting needs, values and beliefs across key markets in South-East Asia.
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[EVENT] IA NEXT 2019
On June 12 and 13, join Ipsos for a unique, original, authentic and hyper-curated conference dedicated to intelligence.
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[WEBINAR] The Future of In-Store Growth: Leveraging BSci
June 12 - Do you want to encourage incremental purchases? Get people to shop more areas of the store? Increase the overall enjoyment of the shopping experience?
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Hacking Human Behavior
In this podcast episode, we hear more about consumer neuroscience research and where the industry is headed.
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Ipsos PEEL: The Changing Face of The Asian Consumer (Event Highlights)
PEEL is about going beneath the surface – to the techniques Ipsos is pursuing and the concepts we are exploring to discover fresh knowledge and insights that can inform better decisions and drive business growth.