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Ipsos announces seventh annual Top 10 Most Influential Brands in Canada
Google retains top spot for sixth year, rankings shift and Netflix enters Top 10
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Targeting Millennials Using Music Streaming Apps
With the significant improvement in infrastructure and mobile technology proliferation, digital entertainment is increasingly popular in Asia Pacific. And as the average cost of data plans comes down while the respect for the need to pay for music content gradually heightens, demand for digital music entertainment in the region grows.
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[EVENT] Food Disruptors & the Changing Food Landscape
April 25 - Food retailers and brands are faced with an increasingly complex retail environment, driven by strong demand for e-commerce, more sophisticated consumer preferences, increasing channel complexity and intensifying competition.
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Political Elections in Italy 2018
This vote generates a deeply transformed nation. The map comparing Italy in 2013 and today, shows the deep and, in our opinion, irreversible changes for the Country. Some commentators have labelled this ‘the 3 Italies’, but what we see is a new form of a bi-polar system. Centre-right powered by Lega and 5StarsMovement are the undisputed winners , while the Left taken as a whole has been ousted from the game.
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[WEBINAR] Food(Service) For Thought
March 28 - The Ipsos Foodservice Monitor (FSM), a syndicated program examining the Canadian market needs with market behaviour to offer its subscribers a 360 degree view of the out-of-home sourced foodservice experience. Foodservice is big business in Canada. Eating off-promise is a growing trend. Technology is linked to food making decisions. Watch this webinar featuring trends you need to know to say competitive in this industry.
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The Renovation of Canadian Eating Routines
Discover five trends that are transforming Canadian eating routines.
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Does Byron Sharp's Philosophy Work for Innovation?
Can marketers use Byron Sharp’s principles to help them launch successful innovations?
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[EVENT] CAR Conference
From March 7 to 11, join Ipsos at this year’s annual conference devoted to data journalism. The Computer-Assisted Reporting Conference offers something for everyone, from beginners to those on the cutting edge of digital reporting.
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Ipsos Update - February 2018
February’s edition of Ipsos Update features Flair India and new papers on brand growth, connected health, and food shopping habits. There’s also a global study looking at predictions for 2018, as well as recent research into consumer attitudes ahead of the launch of Open Banking.
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Ipsos Launches Mobile Package Solution Driven by Behavioural Science
Recognising that successful package design must perform well in-store and drive saliency on the mobile devices where people increasingly shop, Ipsos Marketing has developed a behaviourally driven pack testing solution.