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Is your innovation research on its best behaviour?
This white paper fights back at the criticism of surveys, showing how they can measure behaviour and predict an innovation’s success.
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Data in Context: Vacations in Japan
A country briefing on Japan’s work and holiday habits, adding cultural depth to survey findings.
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Global predictions for 2019
Global predictions for the world economy are less optimistic than in 2018
• Many countries also expect public unrest in the coming year
• After a hot 2018, most expect global temperatures to continue to rise
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Retail Think Tank annual review 2018-2019
The Retail Think Tank members give their views on the prospects for retail in 2019.
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Should brands try to change the world?
As more and more brands take on social issues, acceptance of short-term backlash, particularly through social media, will be par for the course
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As 2019 kicks in, consumer confidence soars in Brazil and Mexico while dipping in China, Turkey and France
Month-over-Month Uptick Too Small to Buck a Downward Trend
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First ever UNWTO/Ipsos Survey – Citizens recognize the positive impact of the sector
According to the first ever global survey conducted by the World Tourism Organization (UNWTO) and Ipsos, 47% of respondents think ‘they live in cities with a high number of tourists’. Over 50% considers tourism has a positive impact in generating wealth and promoting cultural exchanges, and 49% feel there should be measures to improve tourism management. Only 12% of respondents favour limitations to the number of visitors.
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Country Briefings: China’s Affluent Consumers
Chinese consumers account for about one-third of the world’s total spending on luxury, but this is expected to increase to 44% by 2025.
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Decoding the lead user innovation landscape
How to get ahead of the curve with consumer-led product innovations.
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First Global Affluent Study Data Set
Survey Spotlights “Global Affluencers” – First to try. First to buy. The Powerful Global Target Group Driving Purchases and Early Adoption Across Category.