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What Worries the World - November 2017
Global poll finds that unemployment continues to be the lead worry around the world.
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Brazil Pulse - 95% of Brazilians Believe Brazil is Heading in the Wrong Direction - November 2017
The country is still heading in the wrong direction to 95% of Brazilians, repeating the result of previous months. This confidence decline in Brazil was trigged in January 2015 and stabilized at very high levels since then.
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Ipsos Affluent Survey - 20th Anniversary Celebration of the Biggest Media Event in HK!
Ipsos Affluent Survey is Asia’s reference study for reaching the region’s affluent consumers. It provides a comprehensive overview of media consumption and product usage for this elusive and important group, which accounts for the top 20% by income of the APAC population.
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Great Expectations 2017: Are service expectations really rising?
Ipsos has combined the findings from existing and new research to explore the link between customer satisfaction at a particular service interaction and the customer’s relationship with that brand.
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The Curse of Cosy
The seemingly harmless Danish 'hygge' trend is now damaging our health, such is the way in which the British have interpreted it. It has been mistranslated as the 'easy life' and is often used as a justification for being a bit lazy.
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Flair Brazil 2018 - The Mask Slipped! Time for Truth
For many Brazilians, it’s the “Time for Truth”. Years of political scandals, government corruption and the omnipresent “false news” have become too numerous - people now trust only themselves to discover reality. Brands, advertising, companies are not spared by this new age of suspicion.
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[EVENT] Connected Health: The Physcian's View
December 1 - #IpsosSpeaks: Ipsos Healthcare Digital Doctor Report 2017
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Ipsos Update – November 2017
Welcome to the November edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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The Cybercrime Threat to Corporate Reputation
Anyone who regularly reads the news would be forgiven for thinking that cybercrime was endemic across the world at the moment. Scarcely a week goes by without a new story, and while many of them are newsworthy for only a short time, as these attacks increase in number so will the frequency that they become genuine headline news.
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Device Agnostic: What Marketers Need to Know
Device agnostic is the new research reality. Today, over half of the global population use smartphones – a number predicted to rise to 70% in 2021.