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Ipsos Update - May 2018
May’s edition includes new papers on viewability and modern partisanship, as well as global studies on ‘natural’ food, self-driving cars and societal divides.
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Millennials in Pakistan
This special study sheds new light on Pakistan’s millennials - one of the country’s most important and disruptive consumer segments.
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[EVENT] Viva Technology 2018
May 24-26 - Do not miss the RDV innovation & leaders of the year! Ipsos is an Accelerate partner of VIVA TECHNOLOGY. New uses, innovative technical solutions (neuroscience, virtual or augmented reality, artificial intelligence ...) make the business of market research even more exciting. Come and talk to our experts and discover how Ipsos takes up the challenge with its teams and partners!
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[WEBINAR] Driving Business in an Age of Uncertainty
May 23 - Are you prepared for the ‘new normal’, while our world is being re-shaped by long-term cultural change driven largely by generational replacement?
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Ipsos Affluent announces the release of Ipsos Affluent Digital Audiences
Brands, publishers and media agencies can now target influential audiences identified by the preeminent study of affluent Americans.
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The Online Shopper Study in Saudi Arabia
The report sheds light on KSA consumers' shopping behaviour across both online and offline channels, including adoption levels, drivers, and barriers to using each channel.
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[WEBINAR] Seeing Through New Eyes
May 16 - When it comes to understanding people today, surface level discussions often fail to uncover the real truth. So when we set out to reveal the reality of middle class American families, we went deep - sending in experts from Ipsos’ Ethnography Center of Excellence (ECE) to immerse themselves with families, and tapping into the Ipsos Behavioural Science Center to interpret findings.
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[EVENT] MSI Behavioural Science 2018
Join Ipsos on May 15 to learn more about Customer Experience & Behavioural Science – A Moment of Truth.
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Global Consumer Confidence Index Continues to Rise
This month's global consumer confidence reaches 50.9
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Flower Power!
In this article we discuss the influence of an in-store gift on emotional arousal and shopper behaviour.