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[WEBINAR] Seeing Through New Eyes
May 16 - When it comes to understanding people today, surface level discussions often fail to uncover the real truth. So when we set out to reveal the reality of middle class American families, we went deep - sending in experts from Ipsos’ Ethnography Center of Excellence (ECE) to immerse themselves with families, and tapping into the Ipsos Behavioural Science Center to interpret findings.
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[EVENT] MSI Behavioural Science 2018
Join Ipsos on May 15 to learn more about Customer Experience & Behavioural Science – A Moment of Truth.
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Global Consumer Confidence Index Continues to Rise
This month's global consumer confidence reaches 50.9
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Flower Power!
In this article we discuss the influence of an in-store gift on emotional arousal and shopper behaviour.
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CULTURE LUXE: The 2018 Edition Available Soon!
Culture Luxe (World Luxury Tracking) sets the standard for luxury market studies. Every year, this global monitor analyses trends throughout the different markets and allows brands to better understand new consumer expectations. The 2018 will be out soon. Pre-order now and add your ad-hoc question.
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Ipsos Update - April 2018
April’s edition features our Flair France report, a global study on gender equality, a report on Russian outbound travel trends and a paper examining purchase decisions from a behavioural science perspective.
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Purchase Decisions in a Busy, Busy World: A Behavioural Science Perspective
The content of our memories and the ease with which these memories come to mind (salience) serve as heuristics that influence the choices we make.
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[EVENT] Food Disruptors & the Changing Food Landscape
April 25 - Food retailers and brands are faced with an increasingly complex retail environment, driven by strong demand for e-commerce, more sophisticated consumer preferences, increasing channel complexity and intensifying competition.
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Outbound Travel From Russia 2017-2018
Renewed trips to Turkey, growth of beach holidays and sea / river cruises and other trends of 2017.
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[WEBINAR] DUEL Encore: Understanding Appeal & Passion
April 19 - Traditional approaches to early screening rely on rational, thoughtful feedback using scaled responses. Yet consumers typically form impressions and make decisions within seconds (e.g., FMOT, Blink, System 1, etc.).