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[EVENT] CX Council – Structuring the Unstructured
On 20 November, the CX Council reconvenes to discuss one if the hottest topics in the industry, unstructured feedback.
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Social media monitoring the fast-paced landscape of climate change conversations
The view from online: unfiltered, uncensored & unsolicited.
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[EVENT] Affluent Asia 2019 - Hong Kong
On November 14, join this free event and gain exclusive insights about Affluent consumers in Asia, the most powerful and influential target audience driving revenue and influencing purchase among their peers and networks.
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The future of healthcare market access: three disruptors & three enablers
What disruptive trends will shape the healthcare landscape of the future? What will companies need to do to facilitate successful delivery of value and access?
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Ipsos clients win nine David Ogilvy awards
Budweiser, Ad Council, Clorox and Zillow, were award-winners at the prestigious 25th annual advertising research awards.
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[WEBINAR] Introducing BI-style reporting for Social Media Intelligence
October 8 and 10 - Taking the best-of Business Intelligence (BI) tools, and the best-of Social Media Intelligence, you now have a faster path-to-insights with the new Synthesio reporting experience. Now, you don’t need to be an expert to get expert reporting.
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In line to capitalize on traffic in airports
Peter Luff, president of global queuing and footfall insights and analytics company Ipsos Retail Performance, explores the technology behind positive passenger experiences.
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[EVENT] CRC Insights Leadership Symposium
On October 22-24, Ipsos is pleased to be participating in the CRC’s AI-focused conference exclusively designed for market research professionals.
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[EVENT] ISPOR Europe 2019
November 2-6 - Ipsos is excited to be presenting our insights and exhibiting at the International Society for Pharmacoeconomics & Outcomes Research (ISPOR) European conference in Copenhagen.
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How to analyse the customer journey in retail stores
Whether at a store level or as part of your brand’s wider marketing strategy, mapping your customer’s journey is a key process to improving engagement and sales. The data obtained will assist with key questions, for example if customers can easily access all areas of the store, identifying the pain points and bottlenecks of a store’s layout, ensuring products and POS displays are in the best locations; are just some of the examples which need to be analyzed for a smooth purchasing journey.