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Millennials and Baby Boomers: Like Two Peas in a Pod?
Millennials and Boomers: how similar or different do you think their spending habits, financial priorities, and travel destinations are?
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The Millennials Generation In The Working Environment
2016 Edenred-Ipsos Barometer - Millennials are more enthusiastic and motivated, work in a more trusty and supportive environment and feel better managed and trained. However is it a generation effect or just the classic attitudes of new joiners on the job market? Actually ten years ago, under 30s were also more motivated than their elders.
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Ipsos Launches New Annual Global Business Influencers Study
Finds senior business executives access 14 different media brands in a month.
A third say Brexit will weaken EU but few think it will lead to end of the union. -
6 Secrets Of Digital Storytelling
"Storytelling" is more than an industry buzzword. Columnist Peter Minnium discusses the art of good storytelling and the best ways marketers can tell those stories in digital media.
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How to Use Virtual Reality As A Powerful Immersive Storytelling?
There is a general perception that gamers are the main target audience for virtual reality (VR) experiences, and our research finds this opinion is shared by 60% of participants. There is an emerging awareness of VR in the UK, with 59% of men boasting a strong understanding of VR, compared with 46% of women.
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Shaping of Digital Financial Service Trend From The Needs of Taiwanese Consumers
The benefits of mobile payment are for users to eliminate the need to take out cash or cards, simplify the process to enter card info and verify the validity of transaction, and increase the speed of payment process.
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Programmatic Media Buying - Tips For Your Brand's Growth
“Programmatic” media buying can be defined as the use of software programmes to buy advertising space. The software replicates and automates what, in some media, can be a lengthy manual process. Programmatic buying began in response to an almost infinite supply of digital inventory, the impossibility of a human being sifting through every possible permutation to create an optimum campaign and a massive advance in technology.
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Advertising, Reality, the World – According To Pokémon Go
How Pokémon Go reflects current global trends, people’s current aspirations, and how brands can successfully embrace these changes.
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Brazil Pulse - Evaluation of Temer’s Administration Worsened Again - August 2016
The country's direction indicators seem to point to a timid upward bias. On the other hand, Temer's administration evaluation has worsened.
As Dilma’s trial by the Senate approaches*, the approval and disapproval indicators for both, acting president Michel Temer and Dilma Rousseff, remain stable in very negative levels.
Consumer Confidence Index remains at 68 points and it stagnates after three months of small incremental increase. Perspectives for the next 6 months give small signs of possible improvement. -
ASEAN automotive: A huge potential
As automotive manufacturers around the world continue to grapple with stagnating or declining sales in their traditional markets, a strong strategy for geographic diversification becomes increasingly urgent.