Search
-
Make Your Brand Rock - 5 Tips to Rock Your Communications
Five tips to rock your communications using multi-touchpoint campaigns
-
[WEBINAR] Wanderlust 2017: Affluent Americans’ Passion for Travel
Join us on June 9, for a complimentary webinar to hear highlights from our latest wave of the Ipsos Affluent Survey examining social media trends and key opportunities in Affluent travel
-
How Do Saudi Millennials Engage and Connect?
In today’s digitised world, the advent of social media has changed the lives of many. Millennials are a generation that grew up with social media and witnessed rapid advancements in technology, thus shaping their lives.
-
#iSnapShot: Syndicated Study to Understand the Performance of Digital Campaigns
We all know that MENA is one of the fastest growing online markets in the world, with number of internet users almost doubling every 5 years. The marketers are taking this opportunity and constantly increasing their share of media mix on digital, some reaching close to 30% of their total spends. But the question now is “are we getting enough return on our investment?”
-
[EVENT] Wanderlust 2017: Affluent Americans and the Passion for Travel
On May 23, are you a subscriber to the Ipsos Affluent Report? If so, then you’re eligible to attend our exclusive subscriber-only panel discussion detailing results from the latest wave of our study as it relates to emerging trends and key opportunities in Affluent travel.
-
Audiences or Programmes?
In a recent White Paper, programmatic demand-side platform provider, TubeMogul, referred to ‘the unstoppable shift to audience-based buying’ in the US television market, arguing that inefficiencies in the way TV advertising has traditionally been bought and sold, as well as advances in the way people receive their TV content, will lead inevitably to a time when more and more of it will be traded programmatically.
-
Turkish Referendum
Ipsos Public Affairs in Turkey conducted an exit poll the day after the constitutional referendum.
-
Looking Back On 40 Years Of Retail – Top Tips For The Future!
We are known throughout the world for being a leader on market research and customer insight. To celebrate our 40 years in the industry, this four-part blog series looks at how the retail landscape has changed – and what the future has in store.
-
The Need for Speed: Overnight Qual
To stay in touch with the sheer pace of information delivery, we’ve created a fast and lean qualitative approach – Overnight Qual – to deliver insights at speed.