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To reach your customers you have to understand their Why
Most marketers are talking about reaching the right customer, at the right time, at the right place with the right message. But how are you going to do that if you don’t understand how they think?
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A hard day’s work: global attitudes to gender equality in the workplace
Gender equality at work is still not achieved as nearly three in ten men (28%) around the world think it’s acceptable to tell jokes or stories of a sexual nature at work, according to a new global survey to mark International Women’s Day. By contrast, only 16% of women globally say such jokes or stories are acceptable.
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Ipsos Update - March 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world, with topics including Coronavirus, perceptions of death, creative advertising and global trends.
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Coronavirus has become a growing topic on Social Media with 24 million posts shared in the last two months
Learn how the virus’s impact on the economy is the #2 topic discussed online. Monitor the online spread of the Coronavirus to understand its global impact.
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Affluent Highlights: how do the European Affluent travel the world?
Over in Europe, we are beset by storms, rain and cold weather. So, for many people, booking a holiday in the sun offers a glimpse of hope amidst the gloom. With far more money to spend, the Affluents are particularly keen on travel – and do so for both business and pleasure. In fact, the average Affluent in Europe takes about 10 flights a year and stays around 24 nights in hotels.
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Five drivers for humanising actionable data
Data for the sake of data is over. Data actionability is the urgent need for enabling growth. Both tech and market research companies need to accelerate their data actionability, and for this they must build humanised data models.
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[EVENT] eyeforpharma Barcelona
On April 1, join our presentation to glean relevant insights and the latest supporting data as Reena Sangar, Ipsos’ global head of Connected Health, presents “Exploring the physician and patient perspective on DTx: Is it in their consciousness?”
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Corporate Reputation: The key questions answered
How to unlock the value of reputation for businesses.
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Ipsos acquires a majority stake in Askia
Ipsos is pleased to announce the acquisition of a majority stake in Askia, a leading survey technology provider to the market research industry for more than 20 years.
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[EVENT] IMPACT 2020
On March 11, come and follow our Ipsos CEO, Ben Page's perspective: "all change!"