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Brazil Pulse - Consumer’s Confidence Has Reached the Lowest Level - April 2016
The high disapproval of Dilma Roussef’s administration and the country’s erroneous direction result in nearly 60% of support for the impeachment - which is lower (43%) in classes D and E.
Consumer’s confidence has reached the lowest level considering all the historical series, and is at 64 points.
A country in economic depression, political instability and injured pride. What are the main problems to be solved to revert this situation? -
Everything You Need to Know About The European Affluent
This first edition of the newsletter tells you all about the interests and leisure activities of the upper layer of the European population.
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Global Warming Issue Unites World Opinion
82% view climate change as major threat. On the heels of the 2015 United Nations Climate Change Conference held in Paris, Ipsos polled citizens around the world to gauge their opinion on the climate change and global warming issues.
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Europe Briefing 2015
This briefing pack summarises Ipsos research on public attitudes in Europe during 2015.
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The Reputation Council report 2015
Established in 2009, the Reputation Council brings together senior communicators from some of the most respected corporations in the world. The Reputation Council’s mission is to increase understanding of the issues and challenges facing communicators in the corporate environment, as well as capturing expert views on key trends, issues and events in the wider world.
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Asia’s Millennials Want to Connect With Brands
When it comes to marketing to the Millennial generation across Asia, brands must be authentic and relevant. This was the consensus from a recent panel session on understanding young people in the region, held by the American Chamber of Commerce in Singapore.
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Flair Colombia 2016 - A Strong Desire to Succeed
The former home of Pablo Escobar is now a theme park. This image is the best way to summarise the gap between the stereotypes and the reality. Of course, it is not a bed of roses, but with a good growth since ten years, a new positioning as membership of the Organisation for Economic Co-operation and Development, a new hope thanks to the peace with the guerrillas and a investments’ plan of 25 billion US Dollars, lot of things are moving.
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The 5 Truths That Define Millennials
It seems hard to get away from the word ‘Millennial’ these days.
Everywhere you look there are new articles, studies, findings and revelations about how brands can better engage with and tap into this group of consumers. And why wouldn’t they want to? Millennials are on the cusp of having more spending power than any other generation in history: an estimated $200 billion annually by 2017. Understanding this group of consumers is critical for marketers — what motivates them, keeps them up at night, shapes their behavior and attitudes, and so on. To answer these questions, we have to know how to engage them in research. -
Ipsos Introduces New Market Measurement Global Business Unit
Ipsos conducts various retail measurement activities in a significant number of countries. The company operates category specific retail panels and food service monitors.
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Designing Authentic, Credible, and Effective Corporate Social Programs
Corporations have a great ability to ‘do good’ in the world – even more so than governments, given the wealth of resources and freedom to innovate outside of bureaucratic structures. Some would argue that beyond an ability to do good, corporations have a responsibility to do good.