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The Power of Trust
As we are bombarded with information, we crave authentic messages from trusted sources but have a harder time figuring out who and what to believe. Focus on aligning your shared values with those of your audience to build trusted relationships.
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Splintered Societies
Rising inequality leads to a splintering of traditional structures with new ideologies and political allegiances emerging. People feel that businesses and governments need to do more. Focus on commitment to our many shared values worldwide to help lower temperatures at home.
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Technowonder
As technology becomes more pervasive, there is a tension between excitement for all the problem-solving tools, connection and entertainment technology can bring us and concerns about privacy, job loss and potential for misuse. Focus on identifying the benefits and reducing concerns.
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Conscientious Health
Health understanding is more holistic, tied to both our physical and our mental wellness. Tensions persist in terms of who has access to care. Focus on helping people navigate this ever more complicated landscape with clear, trusted information and accessible solutions.
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Globalisation Fractures
While the world remains highly interconnected, globalisation is seen as having winners and losers, both at the market level and personally. Focus on playing up local strengths as well as global cooperation and scale.
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Climate Convergence
Worldwide investment in climate resilience and mitigation is rising, as the impacts of climate change become more evident. Focus on demonstrating commitment at the organisation and market level, but also help people feel that they are contributing, too.
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[WEBINAR] Cannes 2024: 6(0) Shades of Context for Brand Success
Join our exclusive webinar, 'Ipsos Cannes Trends Review 2024: 6(0) Shades of Cannes Context,' on October 1st
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Ipsos Update – September 2024
Data, Healthcare, Education … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Meet us at the ESOMAR 2024 Congress: The Future of Insights at Mind | Myth | Machine
Ipsos at the 2024 ESOMAR Conference in Greece
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The Ipsos Education Monitor 2024: Widespread support for banning social media for under 14s and acceptance that kids today have it harder
How accurately do global citizens perceive their education systems?