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Service with a smile? Latin America edition
Delivering customer experience in the face of mask wearing
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Citizens don’t expect national economies to recover anytime soon
Global survey finds onus to lead recovery is on governments and big business
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Ipsos Update – August 2021
Featured topics include obesity, sustainability, populism, youth skills and the Tokyo Olympics. We also take a closer look at the latest research from Russia and Africa.
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Amid the uncertainty of the pandemic, the S of ESG is coming under greater scrutiny
As ESG has surged up the consumer agenda, new Ipsos data shows that improving society is identified as the top priority for multinationals among consumers across the globe – perhaps not surprising given the social implications of the pandemic. While fundamental issues such as safe working conditions are seen as most important here, each company should carefully consider how to adapt its operations to improve sustainable business practice. Companies should continue to pursue actions on all three pillars of ESG though. Not just because E and G remain critical in the public’s eyes, but also as it – as we should all know now – makes good business sense to do so.
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Mental Wellness: The Changing Indian Attitude
Our latest India briefing paper explores the impact of Covid-19 and digitalisation on mental wellbeing.
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AI-Enabled Consumer Intelligence is here
Forrester Spotlights AICI opportunity - and Synthesio's winning strategy
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Global consumer confidence almost back to pre-pandemic level
Investment Index at its highest since October 2019
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Understanding the International Tourist
Let’s not write off 2021 – there are still good prospects for the summer tourist season.
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Addressing the Sustainability Say-Do Gap
How brands can lead the way to activate consumer behaviour change in sustainability.