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Artificial intelligence: Four points of vigilance
This article on AI from Helen Zeitoun, CEO Science Organisation and CEO Ipsos in France, was originally published in French in Strategies, March 2019.
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[EVENT] Ipsos PEEL 2019 in Hong Kong
July 3 - Ipsos PEEL is about going beneath the surface – to the techniques Ipsos is pursuing and the concepts we are exploring to discover fresh knowledge and insights that can inform better decisions and drive business growth.
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[EVENT] Product Execution matters now more than ever…
July 2 - Join us for the July edition of our Better Decisions Breakfast Sessions
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Mind the gap: Why what a brand promises and what it delivers matter
What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
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Motivation and engagement in online research communities
A study of motivational drivers to move beyond transactional relationships and towards meaningful research insights.
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Retail audits: Everything you need to know for 2019
Despite the immediate convenience of online shopping, the bricks and mortar retail industry is standing strong against the competition. By understanding where they stand in the market, retailers can create effective and informed strategies to keep traffic as high as possible. As the industry is ever changing, this is what they can expect over the coming year.
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Game of Thrones Fans Provide their Opinions on the Series Finale
Game of Thrones Predictions. Content warning: Spoilers ahead
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[EVENT] The Brand Builders Fight Back
We hope that you can join us on 18 June for what promises to be an entertaining and enlightening evening investigating long-term brand building and the benefits of a strong brand.