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Ipsos Launches New Annual Global Business Influencers Study
Finds senior business executives access 14 different media brands in a month.
A third say Brexit will weaken EU but few think it will lead to end of the union. -
2016 US Elections - Clinton And Trump Basically Tied In The Electoral College (September 17)
At the end of a rough two weeks for Hillary Clinton, the national picture is as close as we’ve seen it this cycle. Our latest States of the Nation poll with Reuters shows Clinton and Trump basically tied in the electoral college with several key battlegrounds – notably Pennsylvania, Ohio, Michigan and Florida – extremely close.
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Brexit Decision Has Not Influenced Nothern Ireland's Future Vote
More than eight out of 10 people in Northern Ireland say the UK's decision to leave the European Union has not changed the way they would vote in a future border poll. Ipsos carried out a survey for BBC Northern Ireland’s The View programme on public attitudes towards a border poll and how the public might vote i.e. whether they would vote for Northern Ireland to remain part of the United Kingdom or for Northern Ireland to be joined with the Republic of Ireland outside of the UK.
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2016 US Elections - The Race For The White House Is Essentially Tied (September 14)
Hillary Clinton’s no-good-very-bad week just keeps going. The American public now view both Clinton and Donald Trump equally distastefully leading the national horse race to be tied and very high undecided levels less than two months out. If Clinton is unable to rebound and rehabilitate her image with voters, we are looking at a very close Election Day.
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Advertising, Reality, the World – According To Pokémon Go
How Pokémon Go reflects current global trends, people’s current aspirations, and how brands can successfully embrace these changes.
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Brazil Pulse - Evaluation of Temer’s Administration Worsened Again - August 2016
The country's direction indicators seem to point to a timid upward bias. On the other hand, Temer's administration evaluation has worsened.
As Dilma’s trial by the Senate approaches*, the approval and disapproval indicators for both, acting president Michel Temer and Dilma Rousseff, remain stable in very negative levels.
Consumer Confidence Index remains at 68 points and it stagnates after three months of small incremental increase. Perspectives for the next 6 months give small signs of possible improvement. -
2016 US Elections - Clinton’s Lead Over Has Remained Relatively Stable Over The Past Week (September 7)
After two weeks with few self-inflicted losses, Donald Trump’s favorability rates have stabilised and he remains tied with Hillary Clinton in the national head-to head. Clinton, on the other hand, has seen her unfavorable ratings going up over the last few weeks, potentially as a consequence of the steady drip of negative stories.
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[EVENT] Britain after the Referendum: What Next?
A panel of Rt. Hon. Nick Clegg MP, Polly Toynbee, Tim Montgomerie, Paul Drechsler and Ben Page discussed life in Britain after the Referendum.
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2016 US Elections - Clinton’s Lead Over Trump Shrank Over The Past Week (August 31)
It seems - at least for one week - Trump’s latest ‘pivot’ has helped him shore up support within the Republican Party and close the margin with Clinton” said Ipsos pollster Chris Jackson. “He’s gone from winning 73% of Republican likely voters last week to 78% this week matching the level of support Clinton receives among Democrats (79%).
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Smarten Up! Neuromarketing Is Getting More Intelligent
Understanding what makes people tick has always been at the center of marketing. For decades, Ipsos and others have left no stone unturned in the quest to fathom consumer behavior and take marketing to a new and better level. Yet, as every marketing professional knows, data from surveys, focus groups, point of sale, credit cards, click behavior, and even beacons can only go so far.