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Meet the Affluencers - The US Affluent Influencers who Drive Categories Forward
A deeper dive into Affluencers’ lives can provide insights that lead to effective messaging, compelling products and user experiences, partnerships that add value, and efficient media.
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[EVENT] IIeX 2018 Europe: Impressions of an Optimist
February 19-20 - For many years, the market research industry was based on sampling. This led to the production of information which was (reasonably) accurate and (relatively) inexpensive.
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Getting Up Close & Personal [webinar recording]
February 14 - In this complimentary webinar, we’ll talk through the principles to maximize learning from immersions, sharing inspiring examples that you’ll fall in love with!
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Technology Tracker Q4 2017
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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5 Questions You Need to Ask to Impact the Path to Purchase
Technology has created an omnichannel world that's bringing together physical and digital shopping experiences and offering a proliferation of touchpoints that influence consumers’ brand opinions and buying behaviours.
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Ipsos Update – January 2018
Happy New Year! January’s edition of Ipsos Update features new papers on Audience Measurement and Sensory Spatial Segmentation, Canada's "critical numbers", the Digital Gov' Barometer, Perils of Perception, and a round-up of some of our research in Europe over the past year.
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Public Perceptions of Policing in England and Wales 2017
A research report for Her Majesty's Inspectorate of Constabulary and Fire & Rescue Services (HMICFRS) provides insights into current perceptions of crime, safety and local police, along with public interactions with the police.
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[EVENT] Are You Getting Value From Your Data?
January 14-16, Ipsos Retail Performance to exhibit at NRF Retail’s Big Show 2018.
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Audience Measurement 5.0 - Pushing the Boundaries
We are entering the Fifth Age of Audience Measurement. It is an age where methodologies are being re-calibrated in response to a fast-changing media environment and where the quest for total understanding of audiences is higher than it has ever been. It is also an era where politics and economics are far greater barriers to progress than technical concerns.