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Despite pandemic, interest in battery electric vehicles growing in the U.S. and China
A new Auto Global Study reveals consumers are looking for added convenience, advanced technology and nice-looking electric vehicles.
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Pictures speak louder than words: Towards a new understanding of brand choice
Using metaphor elicitation to gain a truer consumer-centric measure of influence.
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KEYS - Adaptive Brands [Webinar recording]
We will be looking at how brands are adapting in the current environment – and considering the building blocks for success.
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The post-purpose role for brands
Brands have a role to play in our society and culture, beyond economic prosperity and maximising shareholder value.
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Global consumer sentiment continues inching up
More countries saw gains than incurred losses in the past month, but consumer confidence remains below pre-pandemic levels almost everywhere.
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The power of social intelligence and survey data to drive brand growth
We all recognise that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?
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[WEBINAR] Are you ready for your next customer?
Join us to hear from Dimas Gimeno, former CEO of El Corte Inglés, and highly-respected figure in the world of retail and ecommerce.
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Marketing in changing times
Reassessing the eight motivators of purchase in the context of COVID-19.
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Maximising sales in uncertain times [webinar recording]
With online sales increasing and many consumers still nervous about shopping in-store, it is imperative that retailers maximise every sales opportunity that arises among the customers who are willing to visit their stores.