Adaptive Brands [Webinar recording]

This webinar is the second in our new Ipsos series, dedicated to helping our clients better understand the dynamics of today as they prepare for tomorrow.

Our focus is on bringing together new perspectives, based on real-life experiences and insights grounded in research.

Alongside our regular round-up of the latest Ipsos research, each episode takes a particular theme, with a view to exploring it from different angles.

For this next session, we will be looking at how brands are adapting in the current environment – and considering the building blocks for success.

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On the agenda:

  • Dancing with Duality: we present new Ipsos analysis on how brands can grow in today’s “mindful and mindless” world
  • The Candidates as Brands: with a month to go before Americans take to the polls, we examine the two US presidential candidates through a different lens
  • Global and Local: against the backdrop of apparently universal trends, how to shape the right formula in a specific market? We look at the Russian experience.

Speakers :

  • Jennifer Hubber, Chief Client Officer, Head of Ipsos Global Client Organisation

  • Simon Atkinson, Chief Knowledge Officer, Ipsos

  • Chris Murphy, Global President, Brand & Market Strategy, Market Strategy and Understanding, Ipsos

  • Gillian Drewett, Global Head of Offer, Brand Health Tracking, Ipsos

  • Clifford Young, Country Service Line Leader, Public Affairs, Ipsos in the US

  • Mila Novichenkova, Head of Marketing and Communications, Ipsos in Russia

Consumer & Shopper