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An Efficient Alternative to Concept Optimisation
In real life, who has time for two steps when you can do it in one?
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What Shoppers Really Want: Latest Omnichannel Strategies
Over the past 20 years the shopping experience of consumers has changed drastically in the course of digitalisation. Today, shoppers can buy wherever and whenever they like.
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The Essential Steps for Building and Maintaining a Best-in-Class Customer Experience Culture
There’s no doubt that CX is a big business and it’s getting bigger. Some estimates put the measurement and implementation of CX programmes at $11 billion globally by 2020.
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[EVENT] BCAMA Vision Conference
On April 4th, join Ipsos a proud sponsor, at this year’s VISION Conference featuring a line-up of innovation-themed thought leaders and interactive learning for modern marketers wishing to connect with like-minded change makers.
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The New Faces of Gaming
The classic gaming demographic of a man, in his 20s, using a games console or computer, is still a key component of the market and shows no sign of losing interest in the medium.
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Lebanon: 2016 TV Audience Measurement
Ipsos and Nielsen recently released their official results for Television Audience Measurement (TAM) for 2016 in Lebanon.
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[WEBINAR] Create, Qualify & Forecast in Just 1 Step: Accelerating Your Innovation Process
On March 30, join Ipsos’ U.S. Innovation Lead, Paul Crowe, Ph.D., as he demonstrates InnoConstruct, a new concept building tool that not only optimises concepts
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[EVENT] Connecting Media for Action at the ARF - Re!Think
Joins us at the Advertising Research Foundation on March 20-21. Dedicated to being the advertising destination for insights, analytics, and marketing, this year’s Re!Think conference will prove that Insight Changes Everything.
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[EVENT] IMPACT 2017 MRS Annual Conference
IMPACT 2017 MRS Annual Conference programme has now gone live - March 14 and 15.
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[WEBINAR] US Affluents & Financial Services: Examining the Wallets & Investment Accounts of Affluent Americans
Hear Ipsos’ Dr. Steve Kraus discuss in detail the emerging trends and key opportunities related to Affluents and financial services.