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Ipsos Update - August 2018
August’s edition features new papers on cultural bias, electric vehicles and Gen Z, as well as global reports on healthcare and human rights.
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How mystery shopping drives better automotive CX performance
Changing Gear - What should an automotive mystery shopping programme focus on? What do car manufacturers and dealers want from a mystery shopping programme?
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[WEBINAR] Tackle Automotive Industry Disruption with Faster Speed to Insight
On July 17, experts from Ipsos and Euromonitor will share their views on emerging trends and insights in the Automotive industry, while Market Logic will show how different types of data can be connected for fast answers to tough questions.
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Ethnography: an Unfiltered View of Reality
Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.
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The link between trust, reputation and benefit of the doubt
Building trust builds reputation. A good reputation builds benefit of the doubt, and ensures your voice is heard in a crisis.
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How reputation and trust affect purchase decisions and marketing efficiency
How does reputation influence purchase decisions?
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Flair Indonesia 2018 - Dealing with the Opposites
Indonesia is more often in the news because of volcanic eruptions, tsunamis or other disasters, than for a more positive coverage. It is all the more unfair since the country, one of the most attractive in the world for tourists, has been experiencing sustained economic growth for decades and, since the election of the President Jokowi, has undertaken an unprecedented effort to modernize its infrastructure not just in Jakarta but all over the archipelago.
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[WEBINAR] Consumer Perceptions on the Future of Automotive Mobility
April 10 - How is today’s rapidly evolving mobility landscape impacting consumer behaviours, especially those of younger consumers?