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People, Planet, Prosperity newsletter: April 2023
A monthly digest of Ipsos’ latest data and perspectives relating to environment, social, and governance.
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Tracking expectations, context and empathy to build successful brands
Discover Ipsos' contextual brand tracking
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Mapping the journey to sustainable pack: What consumers want
Considering various environmental concerns, the accumulation of waste, packaging and plastic is the third-biggest concern across the globe (41%), after the threat posed by climate change (46%) and extreme climate events (43%).
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Breaking the stereotypes: never imitate, always misfit!
Cartier – a luxury brand which through their latest creative is embracing the world we live in, a world which is more kooky, more diverse, and more inclusive.
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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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[Webinar] How to spot unexpected competitors and brand growth opportunities
Join us for a webinar with our social intelligence experts on 28th February.
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Trust in Government: crumbs of comfort
In nearly all the countries we have surveyed, trust in government is in a better position than it was four years ago. But is it enough?
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Trust in professions: a return to the status quo ante
Many professions have seen little to no impact on their trustworthiness scores.
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Strategic guidance & learnings for advertising at scale in times of inflation
Access valuable insights to communicate efficiently in times of inflation