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Sustainability redefined: What we know [Webinar recording]
View our on demand webinar to hear insights from recently fielded survey questions to gauge possible behaviour changes related to sustainability after coronovirus, in order to provide a definitive POV on the consumer/citizen paradigm.
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Coronavirus has become a growing topic on Social Media with 24 million posts shared in the last two months
Learn how the virus’s impact on the economy is the #2 topic discussed online. Monitor the online spread of the Coronavirus to understand its global impact.
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Affluent Highlights: how do the European Affluent travel the world?
Over in Europe, we are beset by storms, rain and cold weather. So, for many people, booking a holiday in the sun offers a glimpse of hope amidst the gloom. With far more money to spend, the Affluents are particularly keen on travel – and do so for both business and pleasure. In fact, the average Affluent in Europe takes about 10 flights a year and stays around 24 nights in hotels.
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Innovation 2020: L&G Qual Quant Case Studies [Webinar recording]
On demand webinar sharing concrete examples of deep dive qualitative case studies illustrating how lotteries across North America are successfully leveraging digital approaches to innovate in the sector.
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Creating retail window displays to improve store performance
A renowned brand, cool products and excellent customer service is key to a successful retailer. This will certainly see many visitors returning to your store, which will thereby grow your loyal customer base. However, your retail window display is imperative to influencing the increase of foot traffic, drive store conversion and improving the store’s performance. Therefore, you would need to make changes to target your audience, ensure its prominent and eye catching as much as possible to maximise sales.
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Five drivers for humanising actionable data
Data for the sake of data is over. Data actionability is the urgent need for enabling growth. Both tech and market research companies need to accelerate their data actionability, and for this they must build humanised data models.
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Consumer sentiment drops in China, but not in other major economies
Global consumer confidence index has barely changed since the COVID-19 virus outbreak, but China’s national index is down by more than four points.
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[WEBINAR] Stop Scraping, Start Digging 2020
How to seduce the intuitive mind of consumers with your brands and innovations.
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[WEBINAR] American Family Media Experiences 2020
This month we're previewing some of the insights our newest survey revealed: American families are exposed to more and more media choices to build their family lives around. View our on demand webinar featuring new data and evolving trends in the American family’s media experience.
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The power of you: why distinctive brand assets are a driving force of creative effectiveness
In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.